When a client company hires Ibcoc mystery shopping services, Ibcoc draw a survey Model and agreed to which defines what information and improvement factors the client company wishes to measure. These are then drawn up into survey instruments and assignments that are allocated to shoppers registered with Ibcoc.
The details and information points shoppers take note of typically include:
- number of employees in the store on entering
- how long it takes before the mystery shopper is greeted
- the name of the employees
- whether or not the greeting is friendly, ideally according to objective measures
- the questions asked by the shopper to find a suitable product
- the types of products shown
- the sales arguments used by the employee
- whether or how the employee attempted to close the sale
- whether the employee suggested any add-on sales
- whether the employee invited the shopper to come back to the store
- cleanliness of store and store associates
- speed of service
- compliance with company standards relating to service, store appearance, and grooming/presentation
We have 147 Mystery Shopper in India.
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