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Qualitative Research

Ibcoc offers comprehensive qualitative research services.  We handle simple to difficult recruiting with consumer, business and medical professionals.
Ibcoc has twenty modern focus group suites across ten Indian. Markets.  Unique features offered in some of our offices consist of ceiling to floor viewing; wrap around viewing; viewing to accommodate forty clients, a focus room that can support an automobile, comfortable living room settings and closed circuit TV in client lounges.  Ibcoc creates a home away from home experience for clients with our secure wireless internet access and a hostess dedicated to your individual study needs.
At Ibcoc we strive to provide each and every client, moderator, and respondent we serve with a Delightful and Amazing experience starting with quality recruiting and ending with exceptional attention on-site.

Qualitative Services Offered:

. Recruiting
At Ibcoc we understand that it all starts with the recruiting. We are fiercely committed to delivering the right amount of the right respondents, ensuring that the study participants meet your exact requirements. Ibcoc's nationwide database of over 200,000 consumers and medical professionals is the foundation for our recruiting success. However, if your study requires new respondents who have never participated in research before or participants from a client provided list, Ibcoc's unique and creative recruiting techniques will deliver the right amount of the right people. We have employed time tested methods in conjunction with the latest technologies to ensure that your research project will be recruited to your exact specifications.

. Focus Groups

Ibcoc delivers modern and spacious focus group suites spread geographically across ten cities throughout the India, giving your study geographic and demographic diversity.  Combined with our expert recruiting, Ibcoc will provide the dynamic environment necessary for insightful dialogue between you and your customer, yielding critical insight into tomorrow’s markets.  
We understand that you need to be able to seamlessly conduct business while away from your office. All of our locations are equipped with the latest technology including:

Wi Fi
Client & Respondent Computers
Full Service Copying & Printing

Audio & Video Documentation
Video Conferencing
Video Streaming



. One-on-One Interviews
When your research requires a more intimate setting for in-depth, face-to-face interaction with a medical professional, executive, or sensitive topic consumer, Ibcoc provides the right environment for comfortable, insightful, secure and confidential discussion. In addition, if needed, Ibcoc's highly skilled executive interviewers can conduct the interviews for you.

. Diads & Triads
Looking for something more than a one-on-one interview, but smaller than a traditional focus group? Ibcoc is expertly equipped to deliver more intimate settings, such as Diads and Triads. We can conduct these in one of our comfortable living room environments, or if you prefer, a traditional round table environment.

. Ethnographic Interviewing
Capturing people's valuable insight in-context, can deliver extremely robust research results. Whether the interview is in the respondent's home, at the respondent's place of business, or in a shopping environment Ibcoc has the professional and experienced staff to provide the right amount of the right people to participate in your Ethnographic research.

. Website Usability
Does your research project require the in-depth understanding and study of a website's message and functionality? Ibcoc's state of the art technology settings allow for insightful Website Usability Testing in all of our facilities.

. Tele-Focus Groups & Interviews
Do you need to reach diverse respondents all over the country or world? Do you need to find respondents from rural areas? Do you need to save on travel costs? Ibcoc will find your exact target respondents, and set up your teleconference focus groups and interviews. .

 
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